Strategy, sustainability and innovation go hand in hand. Strategy is a value-based framework, innovating value for all stakeholders. Which is why our Brand Strategy lives by the sustainable way we look after people, planet and profit. We have evolved from reactive behaviour to a systematic approach, going beyond processes and standards towards leading with a vision. This lets us foster and harness creativity and innovation, so we can run effective and efficient hotels.
This journey manifests itself in the overall holistic brand strategy that was developed from 2012 to 2013. The two parts of the pyramid (“Brand Business Strategy” and “Brand Guest Strategy”) complement each other to compose the entire strategy of the Swissôtel brand.